Facebook offers a number of products and tools to individuals and companies to help them reach new audiences and grow their businesses.
Facebook Pages and groups being cases in point - these products, Pages more so, drove businesses to the social giant in large numbers. Today, it's pretty much expected that your business will have a presence on Facebook.
But which one is best for brand promotion - a Facebook Page or a Facebook group? Before you decide, let’s take an in-depth look at both to ascertain their strengths.