Twitter Opens Up Ad Platform to More Than 200 Regions

It’s been a long time coming, but today, Twitter has announced that access to their self-service ad platform has been expanded from 33 countries to more than 200 regions across the world.

 

From the official announcement:

“Today, we’re excited to expand our self-service ads platform from 33 countries to over 200 countries and territories. Now, small and medium-sized businesses (SMBs) from Honduras to Hong Kong can more effectively reach their target audiences on Twitter in 15 languages.”

The 3 Cs of Social Selling Success

As the Social Selling revolution continues to captivate the sales industry, the most successful and forward-thinking professionals utilize social media to connect and capture more business than ever previously imagined.

But, how exactly is this accomplished? Here are three simple steps that describe the transformative process of “Social Selling,” or how to use social media to generate revenue:
  
Content

The buyer is, and should be, the primary focus of your Social Selling efforts. Any cursory listening exercise on LinkedIn, the epicenter of the Social Selling universe, will yield an undeniable conclusion: buyers crave information. Sales professionals must provide this valuable information to buyers in the form of appropriate content.

How to Advertise on Instagram

Instagram ads are finally here and live for the majority of advertisers. We've had access for a couple of days so wanted to share how to create Instagram ads and share some things to look out for.

How To Get Set Up
Below is a step by step guide for getting set up with Instagram ads:
Step 1: You'll need to connect your Instagram profile to your Facebook Business Manager account. To do this go to your Business Manager account, and hover on Business Settings as shown below. From here, you can choose 'Instagram Accounts'.